Started since 2013 In The Style offers trend led fashion at reasonable prices. In The Style aims to redefine βfast fashionβ, empowering women to feel good about themselves and how they look - to have the confidence to take on the world. It all started with an ambitious idea and in just 6 years, In The Style has grown to be one of Manchesterβs biggest fashion brands; offering trend-led styles at affordable prices. They want to empower their customers to be brave, embrace body positivity and most of all, love themselves for who they are. Their message is clear, be who you are, not what you think you should be.